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Branded Interactions - Creting the Digital Experience

Branded Interactions - Creting the Digital Experience

SPIES MARCO

Není skladem

Cena s DPH 1 394
(Běžně 1 549 Kč)
  • Vázaná

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Rok vydání
2015
Nakladatelství
Thames & Hudson
ISBN
978-0-500-51817-5
EAN
9780500518175
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from lead

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